Concept Development
Mascot Guideline
The Snack Lounge is a Mexican Fusion food Restaurant with the character of being the modern friendly restaurant to provide the best new experience of tastes. With their homemade cook in every details from selecting and cooking the ingredients by their own with every fresh cook in all orders, The snack lounge provides best quality and innovate the new taste of the combination between food cultures. The restaurant menus are all self brainstormed with the mixtures of Mexican food and Thai food, Mexican food and Korean food, Mexican food with American food or even Mexican food with the creative menus of new ideas. With the restaurant's highlighted menus of burritos and snacks!.
Design Concept
The brand's mascots and the restaurant's bag layout was designed from the client's brief in the concept of two friendly characters with international modern hangout look that present the brand's character of being modern friendly Mexican - Fusion online cuisine restaurants, with the idea to always have the restaurant in mind when thinking of burritos and snacks or when hanging out.