Pw.bound Fashion and Arts Branding
This project is for my university design and marketing class where students have to come up with their own designed products and do the marketing research for target customers.
The three products of my brand, pw.bound are t-shirts, stickers and fabric posters which has a title concept "sleepless energy". The idea of this concept is to satirize nowadays working and studying systems which give people too much works that push them to work over office hours and leading them to insufficient sleeping time. The products' intention is to provide people the way to protest and complain about this unfair working system in a fashionable and stylish ways.
My participation through the project includes designing, photoshoot, photo and video editing, scene, prop and light setting.
* For more information about the products, you can visit ig : pw.bound